The correlation between a company's philanthropic efforts and the satisfaction of their employees has become instrumental in today's corporate framework. This generation of able-bodied, intelligent workforce is no longer satisfied with just earning a paycheck. They want to leave their mark on social causes not only in their free time, but also through the rigorous working hours of every day.
This past year an article published on Fortune.com stated, "The leading employers are finding ways to use charitable efforts to connect employees to their work and ultimately drive a more productive, engaged workforce," continuing on to explain, "Fostering that connection can generate more than temporary good vibes: Research behind the Best Workplaces list revealed an important relationship between the way employees feel about their company’s community involvement and their commitment to their work. Among 357,000 people surveyed for the list, those who had a positive experience of giving back at work were four times more likely to say their teams were willing to give extra to get the job done. They were also more likely to be brand ambassadors eager to express pride in their employers and to say they want to stay with their companies for a long time."
Implementing a culture of giving within your organization doesn't have to be complicated. The following 4 steps offer a straightforward approach to help propel you into a successful employee giving corporation.
Step 1.) Simplify!
The first step to increasing participation in anything is to make it easy for people to get involved. Allowing employees to contribute to workplace giving initiatives through payroll deduction is a wonderful way to simplify the giving process. Automatic payroll deduction allows the employees to choose an amount to contribute from each paycheck after making a one-time selection. From there, the employee doesn’t have to do anything, and the giving continues all year.
Another great way to make it easy for employees to get involved in workplace giving initiatives is to select a CSR management software that includes an employee portal. Employees can utilize personal logins to access their individual giving portals where they can make monetary donations, create or join volunteer projects, submit matched gift requests, and access mobile giving applications.
Step 2.) Make It Fun
In addition to making giving simple for employees, you’ll also want to add some sort of interactive component or incentive to get their attention. Consider creating giving competitions among departments to generate some excitement, or offer individual incentives to those who give a certain amount each year.
Volunteer events are another option to make giving fun for employees. These events also serve as team-building opportunities and have the added bonus of bolstering a sense of camaraderie among employees. Creating opportunities and incentives for employees to volunteer is a proven way to increase morale and engagement. Many companies are now adding "volunteer days" to their PTO packages to encourage employees to give back without sacrificing time off. Other companies provide incentive by offering extra PTO days after a certain number of volunteer hours are logged.
Step 3.) Offer Tangible Rewards
Employees will be more compelled to participate in workplace giving initiatives if they feel like they are really making a difference. Programs like matching gifts and Dollars for Doers are more rewarding due to the added contributions given by the company.
Matching gift programs allow employees' monetary donations toward eligible nonprofit organizations to be matched by their employer. Many companies have a threshold for how much they will match. Some programs will also require a minimum dollar amount from an employee for their donation to be matched. For example, Company A may require a donation of at least $250 and no more than $1,000 to receive a matching gift. Alternatively, Company B may have no minimum requirement and have various matching gift thresholds based on employee levels.
Dollars for Doers—also known as volunteer grant programs—allow employees to earn monetary grants from their company for volunteer hours. Generally, an employee volunteers for a certain number of hours per year, and they can receive a grant, of up to a predetermined amount, to go towards a nonprofit organization of either the company or the employee's choosing. Some companies may structure the program on an hourly basis instead, allowing employees to earn a specific dollar amount for every hour they volunteer.
Step 4.) Spread the Word!
The last key to increasing participation in workplace giving (and perhaps the most obvious one) is to make sure your employees know what’s going on. Emails and newsletters should be distributed to employees on a regular basis to educate and remind them about all of their workplace giving options. Instruct supervisors to bring up giving initiatives in staff meetings and conference calls. Post flyers in break rooms and restrooms. The more communication, the better!
We are here to help you reach your corporate giving goals! Our dynamic CSR software will enable you to streamline your giving programs, so you can maximize the impact of your initiatives while minimizing costs.
Added On July 10, 2018